Showing posts with label baby. Show all posts
Showing posts with label baby. Show all posts

Thursday, January 20, 2011

Earth's Best® Invites Parents to Write the Book on Nurturing Baby the Purest Way

/PRNewswire/ -- Recognizing parents' passion for purity when it comes to raising their babies, the Earth's Best® brand asks parents, grandparents and caregivers to help write the book on Nurturing Baby The Purest Way™. Each tip and memorable milestone submitted to the online Earth's Best Generation Pure™ Baby Book, located at www.earthsbest.com, results in a $1 donation (1), to Vitamin Angels, a charitable organization providing nutrients to infants and children in need around the world.

"Some of the best advice for Nurturing Baby The Purest Way comes from Earth's Best parents and with the online Earth's Best Generation Pure Baby Book we're providing a forum for sharing this valuable guidance," said Kim Bremer, Senior Marketing Director for the Earth's Best brand of The Hain Celestial Group, Inc. "As parents help us write the book on raising a generation of Earth's Best children, they'll also help nurture future generations by way of the contribution by the Earth's Best brand to Vitamin Angels."

Parents are asked to submit tips and/or milestones coinciding with the following chapters: Nurturing While Nursing, Better for Baby, Tending to Toddler, Wholesome Household and Purely Memorable Moments. Contributors will have the ability to share their submissions to the online Earth's Best Generation Pure Baby Book via Facebook, and receive $5 in Earth's Best coupons by mail while being entered for a chance to win an Earth's Best product package valued at up to $500.

Earth's Best charitable partner, Vitamin Angels, is a non-profit, non-governmental organization that aids newborns, infants and children under the age of five in need of essential micronutrients, especially Vitamin A, which promotes good health and supports healthy young immune systems. In 2010, the Vitamin Angels organization distributed Vitamin A to more than 24 million children in 35 countries across three continents.

"The health, wellness and future of children are of utmost importance to Vitamin Angels and Earth's Best, so we are excited to be part of the Earth's Best Generation Pure Baby Book program," said Howard Schiffer, President and Founder of Vitamin Angels. "The contribution made possible by Earth's Best parents will help children around the world attain good health and the opportunity to lead meaningful and productive lives."

From organic infant formula, jarred foods, infant cereals and toddler snacks to chlorine free diapers and wipes, Earth's Best®, a brand of The Hain Celestial Group, Inc. (Nasdaq: HAIN), provides wholesome, natural products made with the freshest, purest ingredients. Earth's Best parents have their own recipe for success for Nurturing Baby The Purest Way and the online Earth's Best Generation Pure Baby Book enables them to share their "tricks of the trade" with other moms and dads both seasoned and new.

For more information on the online Earth's Best Generation Pure Baby Book and the Earth's Best brand's wide array of food and personal care products, visit www.earthsbest.com. Or visit us on Facebook.

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Thursday, June 03, 2010

Blue Cross and Blue Shield of Georgia Foundation Awards $25,000 to March of Dimes Helping Georgia's Babies Get a Healthy Start in Life

/PRNewswire/ -- Pregnant women in Georgia will receive critical prenatal services and education from the March of Dimes, thanks to a $25,000 grant from Blue Cross and Blue Shield of Georgia (BCBSGA)'s Foundation a private, nonprofit organization wholly funded by BCBSGA's parent company's Foundation.

"This grant will help women have healthy babies by educating them about the importance of good health choices," said Joanne Patterson, March of Dimes Programs Committee Chair. "It's important for women who are pregnant or thinking about getting pregnant to use this time to educate themselves on how to have a healthy, full-term baby."

The March of Dimes Georgia Chapter will receive $25,000 from the BCBSGA Foundation to fund local sites for Centering Pregnancy- a model of prenatal care that includes three main components (assessment, education and support) in a group setting. One of the local March of Dimes Centering Pregnancy grants will partially fund the Southwest Public Health District's, Due What's Best project in Albany, GA. The Centering Pregnancy grant will expand access to early prenatal care for low income rural African American women.

Centering Pregnancy has proven to help reduce prematurity rates, increase breastfeeding rates and significantly improve patient satisfaction. Group prenatal care encourages pregnant women to adopt healthy behaviors during pregnancy with a focus on nutrition, weight gain, exercise, hygiene, common discomforts of pregnancy, relaxation breathing, breastfeeding, birth plans, contraception, emotional well-being and pediatric care.

"Our work with the March of Dimes is an integral part of our efforts to improve the lives of the people we serve and the health of our communities," said Monye Connolly, president, BCBSGA. "Through the Foundation, we are able to provide support to vital programs like Centering Pregnancy."

More than 540,000 babies are born too soon each year in the United States. Preterm birth costs the nation more than $26 billion annually, according to the Institute of Medicine. It is the leading cause of newborn death, and babies who survive an early birth face the risk of lifelong health problems such as breathing problems, mental retardation, cerebral palsy, developmental delays, vision and hearing loss.

Even babies born just a few weeks too soon (34-36 weeks gestation, also known as late preterm birth) have higher rates of death and disability than full-term babies.

"This program is an important component of BCBSGA's Foundation's goal of increasing the number of women who receive prenatal care in the first trimester, ultimately helping to reduce the number of babies with a low birth weight or that are born preterm," said Janice Hutchings, program director - social responsibility of BCBSGA's parent company's Foundation. "We are pleased to support the March of Dimes to address such critical health issues."

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