Tuesday, June 03, 2008

Jim Beam® Salutes Operation Homefront with $175,000 Donation

HHG Note: It's nice to see more American companies take an interest in supporting our troops by donating money to assist them. If you go to Florida over the next few weeks, it could be fun to stop at one of the stores mentioned and get a chance to view some tanks and hummers.

BUSINESS WIRE--Jim Beam® is proud to announce a salute to U.S. troops and their families with a $175,000 donation to Operation Homefront. Operation Homefront is a nonprofit organization that provides emergency services to troops and their families.

In supporting Operation Homefront, Jim Beam, the worlds No. 1-selling bourbon, honors the organization as part of the brands renewed, top-down commitment to its own original values true character, integrity and doing the right thing.

Operation Homefront

"Jim Beam is doing the right thing by helping us keep military families and wounded warriors from homelessness and to keep these families safe and secure," said Amy Palmer, executive vice president of operations and development for Operation Homefront. "Were so grateful for this donation, which will allow us to enhance our support of the brave men and women in uniform and their families who are experiencing hardships."

Limited Edition Label

"This donation is aimed at helping the people who risk their lives to protect our freedom: our troops and their families, said Fred Noe, seventh-generation Beam, distiller and Beam family ambassador. Were so proud of Operation Homefront and all that they do, so were putting it right on our bottle. A special limited-edition Operation Homefront label is going on more than 500,000 bottles of Jim Beam bourbon.

ABC Fine Wine and Spirits adds support with $1.00 for every bottle sold in Florida.

We are excited to partner with Beam Global and ABC Fine Wine and Spirits to celebrate America and help Operation Homefront and our nations military families, stated Steve Power, executive vice president, general manager of Southern Wine & Spirits of Florida.

Jim Beam has the heritage of the only distilled spirit indigenous to America, said Andy Abernathy, senior vice president, ABC Fine Wine and Spirits. As the largest bourbon retailer in the state, we are thrilled we can show respect for our country while providing our customers with an opportunity for them to support Operation Homefront by us donating $1.00 for every bottle of Jim Beam White and Jim Beam Black® (750ml) sold from June 1st July 6th.

Operation Homefront, military personnel will greet customers at ABC Fine Wine and Spirit stores, at various locations throughout Florida, where military vehicles, Hummers, and even tanks will be on display, through July 6th. (Check locally for exact times.) ABC Fine Wine and Spirits customers will be able to participate in Beam Bag challenges for prizes, including Jim Beam T-shirts and key chains, and share stories with military service men and women.

Consumers can Post a Toast to the Troops on www.TheStuffInside.com.

In addition, consumers of legal drinking age and older are invited to toast the troops, by posting a toast on the website: www.thestuffinside.com.Toasts will appear on the site until July 4, and submitted toast(s) that best capture the spirit of the stuff inside may be considered for inclusion in Jim Beam advertising.

For more information, please visit TheStuffInside.com, or www.jimbeam.com. Jim Beam 750-ml and 1-liter bottles featuring the limited edition Operation Homefront label are on store shelves now and are estimated to be available until July 4.

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