Monday, November 24, 2008

Toys for Tots Experiencing A Dramatic Increase in Toy Requests

/PRNewswire/ -- Another dismal sign of how the economy is affecting American families is the dramatic increase of request for toys from the Marine Toys for Tots Foundation. As more families struggle to just pay their bills, they are turning to Toys for Tots to help them deliver the magic of the holidays to their children. At the same time, Toys for Tots is bracing themselves for a decline in toy donations as fewer families have the extra resources to purchase toys for the Toys for Tots barrels.

In response to this urgent need, Toys for Tots has launched a simple and affordable way to help the organization respond. By simply texting the word TOY to 90999, anyone can make a $5 donation to Toys for Tots. These donations will be used to purchase and distribute toys to the growing number of economically disadvantaged children across the country.

"With so many deserving families in need of our assistance this year, we want to make it easy and affordable for the American public to help us deliver toys to children," says Lt. General Pete Osman, USMC (Ret), president and chief executive officer for the Marine Toys for Tots Foundation. "If everyone would take out their phone and text the word TOY to 90999, we could achieve our goal of delivering a toy to every one of the 13 million U.S. children living in poverty."

To make the most of every dollar donated, Hasbro, Inc. announces today that it will donate one toy or game for every text donation completed now through December 21, 2008, providing up to 150,000 Hasbro toys and games.

"Through the gift of a shiny new toy, Toys for Tots delivers hope and joy to millions of children," says Brian Goldner, president and chief executive officer for Hasbro, Inc. "We want to help make sure every family who turns to Toys for Tots for assistance this year, will have the opportunity to put a smile on the face of a deserving child."

For each text donation, a one-time charge of $5 will be added to your mobile phone bill. Standard messaging rates and additional fees may apply. All charges are billed by and payable to your mobile service carrier. Proceeds benefit the Marine Toys for Tots Foundation. Service is available on most carriers. You can unsubscribe at any time by texting 'STOP' to 90999. For more information, visit

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