Thursday, December 04, 2008

National Beverage – St. Nick’s Drinks ... Helping the Kids of St. Jude

(BUSINESS WIRE)--For the fifteenth consecutive year, National Beverage Corp. (NASDAQ:FIZZ) is supporting medical research at St. Jude Children’s Research Hospital through its St. Nick’s holiday drink program. Giving children the greatest gift of all ... the gift of good health, National Beverage is donating a portion of its proceeds from the sale of St. Nick’s soft drinks and juices to help St. Jude in discoveries that have completely changed how the world thinks of cancer and other catastrophic disease care for children.

Additionally, National Beverage has once again been designated an official partner in St. Jude’s "Thanks and Giving" campaign. Bearing the unique St. Jude "Thanks and Giving" logo, St. Nick’s holiday soft drinks in Snowflake Orange, Candy Cane Cola, Frosty Red Grape and Holiday Punch flavors are available in 8-ounce cans and 1 and 3-liter bottles at retailers. These holiday drinks are adorned by artwork done by the patients of St. Jude and contain only 90 calories per 8-ounce serving. New for the first time this year are St. Nick’s Everfresh juices in two seasonal flavors – Cinnamon Apple and Sugar Plum!

“The children of St. Jude, their Moms and Dads and I are thrilled to again welcome National Beverage to the St. Jude Children's Research Hospital Thanks and Giving campaign,” said Marlo Thomas, National Outreach Director for St. Jude. “National Beverage's dedication to this holiday campaign helps ensure that St. Jude can continue the lifesaving research and care that has brought hope to so many families.”

“In light of the challenging economic conditions facing many Americans, we believe it is more important than ever to team up with St. Jude’s wonderful cause,” stated Nick A. Caporella, Chairman and Chief Executive Officer.

“At this time of year, when we open our hearts ... St. Jude Children’s Research Hospital should be foremost in our minds ... for there is no better wish to make or gift to give than bringing joy and happiness to children. It is only in their little hearts that the ultimate feeling of the holiday spirit truly lives,” Mr. Caporella concluded.

To further support St. Jude’s untiring mission and to encourage donations, National Beverage Corp. has once again sponsored a full-page ad in USA Today to demonstrate the importance of the work being done at St. Jude. In addition to purchasing St. Nick’s drinks, consumers can also make donations online at

St. Jude Children’s Research Hospital is the nation’s leading pediatric cancer research and treatment center and the only one that covers all of the costs of medicine and treatment. Children come to St. Jude from across the country and around the world, and St. Jude covers the cost of food, travel and lodging for the patient and a family member. Eighty-five cents of every dollar received supports the research and treatment at St. Jude. Pioneering treatments at St. Jude have driven the survival rate for acute lymphoblastic leukemia, the most common form of childhood cancer, from 4 percent when the hospital opened in 1962 to 94 percent today. The research and treatment protocols developed at St. Jude are freely shared with the global scientific and medical communities.

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