(NAPSI)-According to the calendar, February is Black History Month. But many people would argue that honoring the strengths and accomplishments of the African-American community requires more than a single month; it takes the whole year.
For example, as part of Allstate's commitment to the African-American community and volunteerism, it has created Beyond February's Give Back Day. This special initiative will further the ideals and vision of Dr. Martin Luther King, Jr. in Atlanta, his hometown and nationally, by inspiring people to donate their time to worthy causes in their own communities-on Martin Luther King, Jr. Day and throughout the entire year. To facilitate these volunteer efforts, Allstate has created a special Web site at beyondfebruary.com where people can research and sign up for volunteer projects in their own cities.
To kick off the event, Allstate has partnered with The King Center in Atlanta to host a volunteer rally after the annual ecumenical service honoring Dr. King at Ebenezer Baptist Church on the morning of January 19. The thousands of people in attendance will be encouraged to "put their good hands to good use" by signing up for volunteer opportunities in their community at beyondfebruary.com.
After the rally, more than 1,000 volunteers will spread out across Atlanta to donate their time and efforts to a variety of projects in conjunction with several charities and nonprofit organizations, including the 100 Black Men of America, 100 Black Women of America, the Ryan Cameron Foundation, the Atlanta ToolBank and several public schools.
"Allstate Beyond February Give Back Day reinforces the importance of giving back to your community in the spirit of my father and everything he fought for," says Bernice King, Dr. King's youngest daughter.
"But an even greater tribute to my father's legacy is evidenced by the people who demonstrate the passion and the commitment to serve their communities throughout the year, not just on MLK Day or during Black History Month."
To find volunteer opportunities in your ZIP code on Martin Luther King, Jr. Day and throughout the year, visit www.beyondfebruary.com. The interactive Web site provides links to VolunteerMatch, an online search engine that promotes volunteerism and civic engagement by matching volunteers with charitable organizations and nonprofits.
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