Tuesday, April 28, 2009

Krispy Kreme and the Law Enforcement Torch Run(R) Are Teaming Up to Raise Funds and Awareness for Special Olympics

/PRNewswire / -- Krispy Kreme Doughnuts, Inc. is once again teaming up with Georgia police officers to "raise dough" for the Law Enforcement Torch Run(R) for Special Olympics Georgia during the first weekend in May. Officers will take to the roofs for Atlanta's seventh annual "Cops on Doughnut Shops" weekend from 6 a.m. on Friday, May 1 to 6 p.m. on Sunday, May 3, where they will collect donations from customers as they eat, sleep and play on the rooftops of the eleven Georgia Krispy Kreme stores. Due to the success of the event in years past, Cops on Doughnut Shops is being held at Krispy Kreme stores across the country, raising money for each state's local Special Olympics program.

Atlanta's 2008 Cops on Doughnut Shops event raised a record $90,000 for the Law Enforcement Torch Run(R) for Special Olympics Georgia; this year, the participating officers hope to increase that number to $100,000. In addition to accepting donations from Krispy Kreme customers, the officers will also make calls to local individuals and business leaders asking for pledges, and local celebrities and community leaders are being asked to lend their support up on the roofs throughout the weekend.

Following are the participating Atlanta-area Krispy Kreme stores for Cops on Doughnut Shops 2009:

Albany - 400 N. Slappey Blvd.
Athens - 3703 Atlanta Highway
Atlanta - 295 Ponce de Leon Avenue
Buford - 3387 Buford Drive
Commerce - 40103 Highway 441 South
Duluth - 1550 Pleasant Hill Road
Lilburn - 4129 Highway 78
Marietta - 299 Cobb Parkway, South
Roswell - 791 Atlanta Street
Savannah - 11506 Abercorn Street
Savannah - 2749 Skidaway Road

"Cops and doughnut shops just naturally go together in people's minds," says Allison Kaczenski, Special Olympics Georgia. "We decided to have some fun with it and help a worthy cause. What better way to create awareness and raise money for the Special Olympics than to put police officers on the roofs of Krispy Kreme stores?"

Customers who donate $5 or more to the Law Enforcement Torch Run(R) for Special Olympics will receive not only the sincere thanks of participating officers, but will also receive treats from Krispy Kreme ranging from a free doughnut to a free dozen Original Glazed doughnuts every month for a year. Corporations, organizations or individuals donating $1,000 or more will receive a free Krispy Kreme doughnut party for their employees.

The mission of the Law Enforcement Torch Run(R) for Special Olympics is to raise funds for and awareness of the Special Olympics movement worldwide. Law enforcement officers from the 50 United States, 10 Canadian provinces and territories, and 5 countries carry the Flame of Hope in honor of the Special Olympics athletes in their area and around the world. The Law Enforcement Torch Run is the largest grass-roots fund-raiser and public awareness vehicle for Special Olympics in the world. Last year, this international program raised over $30 million to support Special Olympics programs. More than 85,000 law enforcement officers from thousands of agencies have carried the Flame of Hope and have raised more than $200 million since the Torch Run's inception in 1981.

Founded in 1937 in Winston-Salem, North Carolina, Krispy Kreme is a leading branded specialty retailer of premium quality doughnuts, including the Company's signature Hot Original Glazed. Krispy Kreme currently operates approximately 365 stores and 40 satellites in 45 U.S. states, Australia, Canada, Mexico, the Republic of South Korea and the United Kingdom. Krispy Kreme can be found on the World Wide Web at www.krispykreme.com.

For a list of all participating Krispy Kreme store locations, visit www.krispykreme.com.

For more information about the Law Enforcement Torch Run(R), visit www.specialolympicsga.org.

Information contained in this press release, other than historical information, should be considered forward-looking. In particular, the Company has made predictions about its forecasted growth in systemwide sales for the second half of the fiscal year and the fiscal year overall, its revised development plans and estimated new store openings for the fiscal year and the potential for its new product and cost saving initiatives. Forward-looking statements are subject to various risks, uncertainties, and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are its dependence on franchisees to execute its store expansion strategy, supply issues, changes in consumer preferences and perceptions, the failure of new products or cost saving initiatives to contribute to financial results in the timeframe or amount currently estimated, the outcome of the pending investigation by the Securities and Exchange Commission, the pending shareholder class action, and the pending shareholder derivative action, and numerous other factors discussed in Krispy Kreme's periodic reports, proxy statement and other information statements filed with the Securities and Exchange Commission.

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