17th Annual Event Will Once Again Be Held at 55 Ivan Allen Plaza in Downtown Atlanta
Atlanta’s premier charitable fashion event, Jeffrey Fashion Cares, announced Jason Wu as the special guest designer for 2009. The annual event, hosted by acclaimed retailer Jeffrey Kalinsky, will once again be held at 55 Allen Plaza in Downtown Atlanta on Monday, August 31 beginning at 7 PM. Wu, who at only 26 years old has emerged as one of the leading new American designers, will follow in the footsteps of acclaimed Fashion Cares guest designers Isaac Mizrahi (2008) and Oscar de la Renta (2009) – making this year’s event one of Atlanta’s most highly anticipated fundraisers.
“I am so excited that one of the most important names in American fashion today is this year's guest designer for Jeffrey Fashion Cares,” says Kalinsky.
Combining modern lifestyle dressing with the spirit and detailing of haute couture in a way that is both innovative and romantically reflective, it was no surprise when First Lady Michelle Obama appeared wearing a Jason Wu collection ivory silk organza gown on Inauguration Night. A favorite among press, stylists and celebrities, Wu continues to receive accolades including Fashion Group International’s Rising Star Award for Women’s Ready-to-Wear in January 2008 and in July 2008 he was named one of the finalists in the CFDA/Vogue Fashion Fun.
Influenced by the classic photography of Richard Avedon and the collections of Charles James and Jacques Fath, Wu celebrates the female form by emphasizing a women’s hourglass silhouette while utilizing the most luxurious fabrications and detailing. Harking back to the days when women were always polished and styled to perfection, the Jason Wu collection aims to revitalize the art and perfection of dressing with a relaxed and youthful attitude. For more information on Jason Wu visit www.jasonwustudio.com.
For the third year, the 55 Allen Plaza building, a beautiful postmodern high-rise in Downtown Atlanta, will be the host venue for the fashion forward charity event. Co-chaired by Lila Hertz and Sacha Taylor, the 17th Annual Jeffrey Fashion Cares will once again benefit the Susan G. Komen for the Cure Greater Atlanta Affiliate and the Atlanta AIDS Partnership Fund (AAPF). Last year’s sold-out event raised a record-breaking $800,000, with 95 cents on the dollar being donated to its beneficiaries.
2009 Presenting Sponsors to date include Atlanta Magazine, Delta, Dennis Dean Catering, the Elton John AIDS Foundation, ING, Jeffrey, Nordstrom, W Downtown Atlanta Hotel & Residences, and We Rent Atlanta.
The annual event includes a Pre-Show Reception, Fashion Show, and features a special guest designer and Honorary Chair. Additional details about Fashion Cares 2009 will be announced in the coming months. For more information on Jeffrey Fashion Cares 2009, including Patron and Corporate Sponsorship, please visit www.jeffreyfashioncares.com/atlanta or call 404.745.0293.
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