Jeffrey Fashion Cares Atlanta is thrilled to announce that Sara Blakely, the inspirational founder and owner of Spanx, Inc., has been selected as the Honorary Chair for the 18th annual fashion show and charity event. Once again benefiting Susan G. Komen for the Cure Greater Atlanta Affiliate and the Atlanta AIDS Partnership Fund (AAPF), Jeffrey Fashion Cares Atlanta will be hosted by acclaimed retailer Jeffrey Kalinsky and held on Monday, August 30 beginning at 7 p.m. at a venue to be announced.
“Sara Blakely has created the underpinnings for every chic woman to look fabulous in her clothing! We are thrilled that she is allowing us to honor her in this way,” says Event Co-chair Lila Hertz.
Nationally acclaimed entrepreneur Sara Blakely is the founder and owner of Spanx, Inc., the celebrated shapewear brand launched in 2000. As a frustrated consumer, Sara invented footless pantyhose in 1998, spearheading the brand that ultimately led a shapewear revolution. Obsessed with creating comfortable, slimming garments that minimize figure flaws, Blakely has created more than 200 problem-solving products that are designed to promote comfort and confidence in women. Spanx, Inc. recently entered the bra business with the ground-breaking Bra-llelujah!® and in 2006, Sara brought her shapewear know-how to even more women with the national launch of ASSETS®, a collection of shapewear and legwear designed to help women achieve their look for less. Continuing to raise the bar with innovative products women want, in 2009 Sara launched Haute Contour by SPANX®, the dessert of shapewear™. Today, Spanx, Inc. continues to expand and after many years of demand, brings their industry expertise to the beach and pool with swimwear and to men with a redefined compression undershirt. Since launching the Sara Blakely Foundation in 2006, Sara has contributed well over $2 million to causes that support women. Blakely has been named Ernst & Young’s Entrepreneur of the Year; Georgia’s “Woman of the Year”; and is an entertaining and sought-after speaker, sharing her story as a self-made businesswoman. Based in Atlanta, Spanx are sold in America’s finest retailers and boutiques here, as well as high-end retailers all over the world. Since launching the Sara Blakely Foundation in 2006, Sara and Spanx have contributed well over $2 million to causes that support women.
The 18th annual Jeffrey Fashion Cares Atlanta will be co-chaired by Lila Hertz, Louise Sams, and Jeffrey McQuithy. Over the past 17 years, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country, having raised over $8.5 million. Last year, 90 cents of every dollar raised went directly to the event’s beneficiaries, the Susan G. Komen for the Cure Greater Atlanta Affiliate and the Atlanta AIDS Partnership Fund (AAPF).
The annual event includes a Pre-Show Reception, Fashion Show, After Party and Honorary Chair. Additional details about the 2010 event will be announced in the coming months, including venue, Host Committee, and more. For more information on Jeffrey Fashion Cares Atlanta, including Patron and Corporate Sponsorship opportunities, please visit http://www.jeffreyfashioncares.com/atlanta or call 404.420.2997.
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