Monday, June 21, 2010

Wendy’s® Partners with Dave Thomas Foundation for Adoption for a Sweet Fundraiser

Buy a Frosty™ Key Tag for $1 and Enjoy Free Jr. Frostys through December 31st

For $1, customers at participating Wendy’s restaurants can purchase an all-access pass to 6 months of Jr. Frostys while supporting the Dave Thomas Foundation for Adoption and its signature program, Wendy’s Wonderful Kids.

From June 21 through August 1 or until supplies last, customers can purchase a $1 Frosty key tag at participating Wendy’s in the greater Atlanta metropolitan area. By showing the key tag on subsequent visits to Wendy’s, customers will receive a free Jr. Frosty, with any purchase, as often as they wish through December 31, 2010. Wendy’s will donate the net proceeds of key tag sales to the Dave Thomas Foundation for Adoption in support of its Wendy’s Wonderful Kids program.

“Every child deserves a family,” said Rita Soronen, executive director of the Dave Thomas Foundation for Adoption. “Wendy’s Wonderful Kids, a signature program of the Foundation, is getting children adopted in Atlanta and across the nation. Our partnership with Wendy’s and the sale of Frosty key tags makes it easy for people to support our work.”

Craig Madanick, field marketing manager for Wendy’s International, Inc. said, “We strive to keep Dave Thomas’ legacy at the heart of the Wendy’s culture. Dave believed that everyone has a responsibility to give something back, to help those who can’t help themselves. This key tag fund-raiser is one way of giving back to the community where we live and work.”

About the Dave Thomas Foundation for Adoption: The Dave Thomas Foundation for Adoption is a national nonprofit public charity dedicated to dramatically increasing the adoptions of the more than 150,000 children waiting in North America’s foster care systems. Created by Wendy’s founder, Dave Thomas, who was adopted, the Foundation implements results-driven national signature programs, foster care adoption awareness initiatives and research-based advocacy efforts. To learn more, visit or call 1-800-ASK-DTFA.

No comments: