Monday, August 30, 2010

Tic Tac® Mints Partners With CancerCare® on the Shake, Share & Care Campaign in Support of Breast Cancer Awareness

/PRNewswire/ -- The Tic Tac® brand announced today the launch of their Shake, Share & Care program in support of Breast Cancer Awareness as well as all those affected by cancer. As part of its six-year partnership with CancerCare, an organization focused on raising awareness of the affect cancer has on people with the illness, caregivers, loved ones and the bereaved, the Tic Tac® brand has made an initial donation of $100,000 to CancerCare as part of its commitment to the cause. Tic Tac® has also launched its official Facebook page to encourage fans to Shake, Share & Care by posting their kind acts in an effort to help the brand reach its goal of an additional $100,000 donation to the organization.

The Tic Tac® brand will contribute additional funds on behalf of consumers who get involved in an effort to spread CancerCare's mission of helping those affected by cancer. Fans are encouraged to visit and share their acts of caring. For example, driving a patient to and from treatments or bringing a home cooked meal once a week to someone with cancer. For each person that shares their act of caring, the Tic Tac® brand will donate $5 to CancerCare, up to an additional $100,000(1).

The kick-off of Shake, Share & Care also marks the introduction of the brand's limited edition Pink Grapefruit flavor Tic Tac® as part of the brand's ongoing support of CancerCare.

"We are delighted to partner with the Tic Tac® brand to help raise awareness and support for individuals affected by a cancer diagnosis," said Christina Wyman, Director of Corporate Relations at CancerCare. "Together, we hope the Shake, Share &Care program will go far in offering professional support services for anyone whose life has been affected by cancer." The limited edition Pink Grapefruit flavor will be available at select drug, grocery, mass merchandiser, warehouse club and convenience stores from August through October 2010.

"CancerCare is a remarkable organization, and the Tic Tac® brand is thrilled to continue its support of such a great cause," said Tic Tac® Category Manager Noah Szporn, of Ferrero U.S.A., Inc. "The Shake, Share & Care program not only raises money for a great cause, but allows consumers to share their inspiring stories to generate greater awareness of the effect cancer has on people's lives," Szporn added.

To help bring the message of Shake, Share & Care to a broader audience, this August Tic Tac® will also be a supporting sponsor of the GBK Luxury Gift Suite in Honor of the 2010 EMMY Awards Nominees and Presenters. Tic Tac® and CancerCare know that cancer affects everyone, including celebrities and their families, which is why the brand is thrilled to be a part of the excitement surrounding the EMMY Awards. The suite will give celebrities and influencers the chance to upload their own acts of caring to the Tic Tac® brand Facebook page. In addition, each celebrity that visits the suite will walk by the Tic Tac® wall, a 8x12ft wall featuring a diamond pattern made entirely out of limited edition Pink Grapefruit and Freshmint flavor Tic Tac® mints.

(1) Only one donation to Cancer Care per person/per act of caring. Minimum guaranteed donation of $25,000 to Cancer Care. Donation capped at $100,000.


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