Monday, January 24, 2011

Soma Intimates Announces Biannual Bra Drive

Editor's Note:  Love it, love it, love it!  Don't forget to include the bras from your rapidly growing young teens!  They would be great for the shelters, too!

/PRNewswire/ -- Soma Intimates, the ultimate destination for intimate and lifestyle apparel, announces its second bra drive to help women in need. From January 24th – February 14th, 2011, the retailer will collect new and gently used bras at 128 Soma Intimates boutiques nationwide.

The gently used bras will be donated to local women's shelters and breast cancer support groups in each region. Non-wearable donations will be sent to The Bra Recyclers, a textile recycling organization that ensures no bra ends up in a landfill. Customers at Soma Intimates boutiques can also buy new bras on the spot to donate to Dress for Success, an international non-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

Soma Intimates' initial drive, first launched in July 2010, collected over 28,000 bras, more than doubling the company's goal. Based on this success, Soma Intimates decided to continue the charitable initiative twice a year as a way to help women across the country.

"We're excited to continue our bra drive in 2011," states Laurie Van Brunt, Soma Intimates' Brand President. "A bra is one of the least donated but most needed items. Donating sounds like a small thing, but it makes a big difference to women who have to make the choice between buying a bra and putting food on the table. The bra drive offers an opportunity for women to clean out their drawers at the start of the new year and give back to their local communities at the same time."

"Dress for Success Worldwide is grateful to be the recipient of new bras from Soma Intimates. New undergarments are a need for our organization, and we thank Soma Intimates and its customers for their generosity," states Blair Badenhop, corporate contributions manager, Dress for Success Worldwide.

For more information about Soma Intimates' biannual bra drive, please visit

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