Thursday, February 24, 2011

Diet Coke® and Heart Health Supporters “Flag” Heart Disease for Women & Their Families in Atlanta

(BUSINESS WIRE)--On February 22, Diet Coke kicked it old school and hosted a “Capture The Flag” tournament to raise awareness and funds for the West End Medical Centers and DeKalb Medical Cardiac Rehab. Female student athletes from Clark Atlanta University (CAU) played a "Capture the Flag" tournament at the CAU Vivian Henderson Gymnasium, with each team representing one of the organizations. At the end of the tournament, the West End Medical Centers received a $10,000 check, with the DeKalb Medical Cardiac Rehab receiving a $5,000 donation.

“In addition, the tournament was a fun way for the student players and the fans to get our hearts pumping while we helped raise funds for local heart health programs.”

The Heart Truth®, a national awareness campaign sponsored by the National Heart, Lung, and Blood Institute (NHLBI), is embraced by millions of people who share the goal of better heart health for all women. For the fourth year in a row, Diet Coke is supporting the campaign and using its cans and bottles, advertising and digital assets to reach people to raise awareness and funding for heart health programs across the country.

“We all know a woman who may be at risk for cardiovascular disease—mother, wife, sister, friend—that’s why we joined Diet Coke in its continuing commitment to The Heart Truth® campaign. We know how important it is to educate people about the importance of heart health,” said Dr. Michael Brooks, President West End Medical Centers, a 501c3, federally qualified community health center. “In addition, the tournament was a fun way for the student players and the fans to get our hearts pumping while we helped raise funds for local heart health programs.”

“At the Coca-Cola Company, our operating philosophy is to Live Positively, and The Heart Truth® campaign very much embodies that idea. We are dedicated to encouraging new generations of people to be active, stay extraordinary and become advocates for heart health,” said Coca-Cola spokesperson Linda Brigham.

Those who couldn’t make it to the game can play “Capture the Flag” online throughout the month of February, American Heart Month. Simply visit and capture a flag. Each flag captured triggers a donation. This initiative is part of the continuing commitment of Diet Coke to women’s heart health. For the second year in a row, Diet Coke cans and bottles will have a new look throughout the month of February. The limited-edition packaging will include a stick figure carrying a heart flag, communicating how Diet Coke is supporting The Heart Truth®. In addition to the limited-edition cans and bottles, more than six billion packages of Diet Coke will carry The Heart Truth ® logo to raise awareness of women’s heart health year-round.

The Heart Truth® campaign has made great strides in raising awareness, but heart disease is still the number one killer among women. More people are becoming aware, but it remains a fact that more women die of heart disease than all cancers combined. There is still more work to do, so together, Diet Coke and The Heart Truth® campaign hope to continue generating awareness and motivating women to take action for heart health.

To participate, visit to capture a flag and generate a donation for heart health programs funded by NHLBI’s Heart Truth®. The more involved people are in the campaign, the more funds will be raised.

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