Delta Takes Support of The Breast Cancer Research Foundation Online and Overseas

/PRNewswire/ -- Delta Air Lines (NYSE: DAL) is taking its support for The Breast Cancer Research Foundation (BCRF) worldwide with its new Boeing 767-400 signature "pink plane" and online with a virtual lemonade stand on Facebook and Sky Miles donations to BCRF when customers download the Delta iPhone application or use the app to check in. Also throughout October, in its sixth year of support for BCRF, Delta will continue donating proceeds from onboard pink lemonade and jelly bean sales.

"The personal impact breast cancer has had on me and so many of our customers, employees and families has motivated Delta to always give more in our support of The Breast Cancer Research Foundation," said Delta CEO Richard Anderson. "I've launched the first pink lemonade stand on Delta's Facebook page in honor of my mother who died from this horrible disease many years ago. The combined efforts of more than 75,000 Delta employees and millions more of our customers are making a difference in raising funds necessary to find a cure."

ONLINE, MOBILE SUPPORT AND DONATIONS

Beginning Oct. 7, Facebook members can create their own 'virtual' pink lemonade stand on Delta's Facebook page to share their stories and honor loved ones and donate to BCRF.

During October, Delta will donate 100 SkyMiles to BCRF for every Delta iPhone application download and each check-in using the mobile app, up to one million miles. In addition, all mobile phone users can text "DRINKPINK" to 27722 to donate $5.

NEW "PINK PLANE"

Delta's new international "pink plane," a Boeing 767-400 featuring BCRF's trademarked pink ribbon logo on the tail of the aircraft and adjacent to the boarding door, will make several special visits in the U.S. with Delta employee breast cancer survivors and executives, before flying internationally to help raise awareness for BCRF in Brazil, Italy and Spain. The pink plane will fly about 2.1 million miles this year, enough to circle the globe more than 84 times. Delta's international pink plane replaces the existing pink-and-white Boeing 757 that between 2005 and 2010 flew throughout the United States, Latin America and the Caribbean to generate awareness for the cause.

The new pink plane was painted at Delta's Atlanta headquarters by Delta TechOps employees, including aircraft maintenance painter technician, Derek Snider.

"It definitely hit close to home for me because my mom was diagnosed with breast cancer in 2008. As soon as I learned we'd be painting the pink plane, I called my mom because she fought hard to beat breast cancer. She's now on the road to recovery," said Snider. "The team here was really excited when we learned we'd be painting the 767 pink plane. There was a lot of pride put into that Delta paint scheme and that airplane, and it was humbling to do our part."

PINK for PURCHASE

"Delta really 'goes pink' in October, when thousands of our Delta flight attendants and customer service agents wear pink uniform pieces to support the cause. Our employees and our customers look forward to this effort every year," said Joanne Smith, senior vice president of In-Flight Service.

In addition to Delta's efforts online and the global visibility of the pink plane and pink uniform pieces, throughout October Delta sells pink lemonade and BCRF-branded pink Jelly Belly 'Sport Beans' onboard and in Delta Sky Clubs. All proceeds from the sale of the pink lemonade and $1 from the sale of each package of Jelly Belly Sports Beans benefit BCRF. In the first five years of the campaign, Delta raised $2.5 million for BCRF, including $1 million in 2009 alone. To date, Delta's donations have funded the work of nine research projects dedicated to the mission of achieving prevention and finding a cure for breast cancer.

"The Breast Cancer Research Foundation is so grateful to the employees of Delta for their personal commitment to eliminate breast cancer," said Evelyn H. Lauder, Founder and Chairman of The Breast Cancer Research Foundation. "Since 2005, Delta employees have gone above and beyond to raise both awareness and funds for the Foundation. This exemplary effort will truly make a difference in finding a cure for breast cancer in our lifetime."

------
Community News You Can Use
Click to read MORE news:
www.GeorgiaFrontPage.com
Twitter: @gafrontpage & @TheGATable @HookedonHistory
www.ArtsAcrossGeorgia.com
Twitter: @artsacrossga, @softnblue, @RimbomboAAG
www.FayetteFrontPage.com
Twitter: @FayetteFP

1 a Minute Live Supporting Susan G. Komen for the Cure

Big Screen Event Brings Together Breast Cancer Survivors Melissa Etheridge, Olivia Newton-John and others to Share Their Stories of Hope, Courage and Survival

Presented by NCM Fathom and UniGlobe Entertainment, Docu-Drama Takes Audiences on Journey through Stages of Breast Cancer from Diagnosis to Recovery Featuring a Live Panel Discussion with Survivors

Evening of Awareness & Inspiration to be Broadcast Live to More than 525 Movie Theaters Nationwide on October 6

Breast cancer claims the life of one woman every 69 seconds - a haunting number that translates into more than 465,000 deaths each year. That statistic will form the backdrop for a one-night, star-studded event broadcast live to select movie theaters across the country illuminating women engaged in the battle of their lives against this deadly disease. 1 A Minute LIVE Supporting Susan G. Komen for the Cure will bring together survivors and celebrities for an inspiring evening of hope, awareness and discussion on Wednesday, October 6 at 8:00 p.m. Eastern / 7:00 p.m. Central / 6:00 p.m. Mountain / 8:00 p.m. Pacific (tape delayed). The 1 A Minute LIVE Supporting Susan G. Komen for the Cure event will feature a live panel discussion with cancer survivors and celebrities Melissa Etheridge, Olivia Newton-John, William Baldwin, Namrata Singh Gujral, Barbara Mori and others, bringing to light the issues faced by women with breast cancer and their families, while highlighting the optimistic strides made against the disease in recent years.

Presented by NCM Fathom and UniGlobe Entertainment, tickets for 1 A Minute LIVE Supporting Susan G. Komen for the Cure are available at www.FathomEvents.com and presenting theater box offices. For a complete list of theater locations and prices, please visit the web site (theaters and participants are subject to change). For more information about ‘1 A Minute,’ please visit www.1aminute.com.

Directed by Indo-American actress and breast cancer survivor Gujral and narrated by Kelly McGillis, the docu-drama “1 A Minute” portrays one woman’s journey through the various phases of breast cancer diagnosis and treatment, interwoven with the personal stories of celebrity survivors. The “1 A Minute” docu-drama features:

William Baldwin and Daniel Baldwin – sons of cancer survivor, actors
Nancy G. Brinker (survivor) – Susan G. Komen for the Cure Founder and CEO Goodwill Ambassador for Cancer Control for the World Health Organization
Diahann Carroll (survivor) – actress (Claudine), singer
Dr. Deepak Chopra – Eastern medicine practitioner
Priya Dutt – mother of actress Nargis Dutt, who died from cancer
Melissa Etheridge (survivor) – musician
Kelly McGillis – actress (Witness, Top Gun)
Barbara Mori (survivor) – actress (La Mujer de Mi Hermano)
Mumtaz (survivor) – actress (Tere Mere Sapne), singer
Olivia Newton-John (survivor) – actress (Grease)
Lisa Ray – actress (Water, Bollywood/Hollywood)
Namrata Singh Gurjal (survivor) – actress (Americanizing Shelly, Kaante), director
Dr. Dennis Slamon – oncologist and developer of Herceptin®
Jaclyn Smith (survivor) – actress (Charlie’s Angels)

“Having already lost two young aunts to breast cancer and furious at the toll that cancer takes around the world, I decided to turn my harrowing journey into a positive outcome. I launched ‘1 A Minute’ while going through my third chemotherapy treatment” said Gujral. “I did not want to put lipstick on cancer. Cancer is ugly and will remain so. But ‘1 A Minute’ is hopeful, positive and uplifting.”

The special event, broadcast LIVE from Woodbury University in Los Angeles, coincides with National Breast Cancer Awareness Month and will help promote awareness and prevention and support survivors of women’s cancers. Donations received from ‘1 A Minute’ will support Susan G. Komen for the Cure’s promise to end breast cancer forever.

“Thirty years ago, I promised my dying sister Susan G. Komen to do everything in my power to end breast cancer forever,” said Nancy G. Brinker, Founder and CEO of Susan G. Komen for the Cure. “1 A Minute helps fulfill that promise by encouraging a dialogue about this awful disease.”

1 A Minute LIVE Supporting Susan G. Komen for the Cure will appear in 530 select movie theaters, including AMC Entertainment Inc., Celebration! Cinema, Cinemark Holdings, Inc., Clearview Cinemas, Cobb Theatres, Georgia Theatre Co., Goodrich Quality Theaters, Hollywood Theaters, Kerasotes Showplace Theatres, Malco Theatres, Marcus Theatres, National Amusements, Rave Motion Pictures and Regal Entertainment Group movie theaters, as well as Arlington Theatre (Santa Barbara, CA), Bainbridge 5 (Seattle, WA), The Carolina (Asheville, NC), Palace Cinema 9 (South Burlington, VT), Penn Cinema (Lititz, PA) and El Raton Theatre (Raton, NM), through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.

“There is nothing more important than giving communities the opportunity to support, discuss and share hope in the ongoing battle to cure this terrible affliction that strikes so many,” said Dan Diamond, vice president of NCM Fathom. “Breast cancer is no longer six degrees of separation—all of us in one way or another have been touched by its impact whether through a friend, mother, sister, wife or co-worker. Together, through this moving, educational and thought-provoking evening we can take another step to stop the clock to beat breast cancer.”
---
Community News You Can Use
Click to read MORE news:
www.GeorgiaFrontPage.com
Twitter: @gafrontpage & @TheGATable @HookedonHistory
www.ArtsAcrossGeorgia.com
Twitter: @artsacrossga, @softnblue, @RimbomboAAG
www.FayetteFrontPage.com
Twitter: @FayetteFP
---