/PRNewswire/ -- May Institute, an award-winning national nonprofit serving children and adults with autism and other special needs, and Borders® (NYSE: BGP), a leading specialty retailer of books as well as other educational and entertainment items, are partnering this holiday season to raise funds for critical services during May Institute's Benefit Days at Borders®, December 3-5, 2010. Visit May Institute's website to download a voucher with the promotional code for this special fundraising event.
"The number of individuals diagnosed with autism and other special needs, brain injury and mental illness far exceeds the resources currently available for families in our communities," said May Institute President and CEO Walter P. Christian, Ph.D., ABPP. "We are delighted to partner with Borders and grateful for the company's support and commitment to our cause. Funds raised will make a profound, tangible impact on the quality of life for families across the country."
During Benefit Days on December 3-5, Borders® will donate up to 25 percent of every purchase made with a special event voucher during in-store or online check-out. For in-store purchases, customers must present the voucher (along with any Borders coupon) at the register. For online purchases, customers must include a promotional code (MAYT1235G) at check-out.
To learn more, visit www.mayinstitute.org.
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Showing posts with label fundraising. Show all posts
Showing posts with label fundraising. Show all posts
Tuesday, November 30, 2010
Monday, September 13, 2010
Juvenile Diabetes Research Foundation Names Morgan Kendrick Corporate Chair for Its Annual Walk to Cure Diabetes
/PRNewswire/ -- The Georgia Chapter of the Juvenile Diabetes Research Foundation (JDRF) has announced that Morgan Kendrick, incoming president of Blue Cross and Blue Shield of Georgia (BCBSGa), will serve as the Corporate Chair for its annual fundraising event, Walk to Cure Diabetes. As the JDRF Georgia Chapter's largest event, the Walk is expected to bring together more than 10,000 diabetes supporters. The event is scheduled in Atlanta at Centennial Olympic Park on Saturday, Oct. 16, 2010, and Johns Creek at State Farm Technology Park on Sunday, Oct. 17, 2010.
"Diabetes is becoming an epidemic in our country, and chances are we all know someone impacted by this disease. This is certainly true for me, and many of our 3,000 employees and 3 million members in Georgia, and that's why we have chosen to partner with JDRF and the Walk to Cure Diabetes. We want to make a real difference in the lives of those that we touch," said Kendrick.
In 2009, the Walk raised more than $2.1 million to fund research to find a cure for Type 1 diabetes. With the assistance of BCBSGa, JDRF plans to once again exceed $2 million and accelerate the cure for this widespread disease.
"We are enthusiastic to once again have the support of BCBSGa at the 2010 Walk to Cure Diabetes. The exceptional growth and success of the Walk is a direct result of our loyal partners, like BCBSGa," said Clanci Jordan, JDRF Georgia executive director.
As many as 3 million people in the U.S. are now living with Type 1 diabetes. Each year, more than 15,000 children are diagnosed with diabetes - that's 40 children per day. More than 80 percent of JDRF's expenditures directly support research and research-related education.
Corporate sponsorships, corporate Walk Teams and Family Walk Teams will be the key to the success of the Walk to Cure Diabetes. For more information about JDRF, the critical research they fund and how you can help, call 404-420-5990, or visit www.jdrf.org.
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"Diabetes is becoming an epidemic in our country, and chances are we all know someone impacted by this disease. This is certainly true for me, and many of our 3,000 employees and 3 million members in Georgia, and that's why we have chosen to partner with JDRF and the Walk to Cure Diabetes. We want to make a real difference in the lives of those that we touch," said Kendrick.
In 2009, the Walk raised more than $2.1 million to fund research to find a cure for Type 1 diabetes. With the assistance of BCBSGa, JDRF plans to once again exceed $2 million and accelerate the cure for this widespread disease.
"We are enthusiastic to once again have the support of BCBSGa at the 2010 Walk to Cure Diabetes. The exceptional growth and success of the Walk is a direct result of our loyal partners, like BCBSGa," said Clanci Jordan, JDRF Georgia executive director.
As many as 3 million people in the U.S. are now living with Type 1 diabetes. Each year, more than 15,000 children are diagnosed with diabetes - that's 40 children per day. More than 80 percent of JDRF's expenditures directly support research and research-related education.
Corporate sponsorships, corporate Walk Teams and Family Walk Teams will be the key to the success of the Walk to Cure Diabetes. For more information about JDRF, the critical research they fund and how you can help, call 404-420-5990, or visit www.jdrf.org.
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Tuesday, August 24, 2010
Who Gives, Why do They Give, How do They Give to Nonprofits?
/PRNewswire/ -- A new research study was released Tuesday that may change the way many nonprofits approach their fundraising budgets. The report, Heart of the Donor, Insights into Donor Motivation and Behavior for the 21st Century, uncovers valuable insights on donor behavior and preferences as well as insight into age, demographic and other factors.
The report will be unveiled at the Direct Marketing Association Nonprofit Federation conference at the Sheraton New York City. The research was commissioned and created by Russ Reid and conducted by Grey Matter Research & Consulting. The survey took place in June of this year.
As many would expect, the study finds that today's most valuable donors - boomers and older donors - primarily give through the mail. But those in the 25-54 age range tended to give both online and through the mail. "One thing we find interesting is this nexus in the 25-54 year old group," said Lisa McIntyre, Russ Reid Senior Vice President, Strategy Development. "The donors who will be most important to us in the coming decade seem equally facile with both mail and online."
But according to the study, older donors are more generous.
"The point is this: if the goal of a nonprofit is to effectively target today's best donors, then they should focus significant and smart attention on the donors giving the most money - seniors and boomers," said McIntyre. "For example, the number of donors in the 18-24 group and 70-plus are comparable, but the 70-plus donor gives three times as much."
"Does that mean nonprofits should turn a blind eye to the younger segments?" McIntyre continued. "Of course not. Their value will likely increase as they age. But fundraising expenditures must be weighted according to a strategy that maximizes those who are giving now."
The report suggests that fundraisers should focus their money on the channels that perform the best. While social media is an exciting means of reaching the younger community, the report indicated those who are active there don't use it for donations.
Another striking result of the survey shows that people want to give to charities that spend money on good management. Given a choice, the respondents preferred organizations that hire top-quality managers, even with higher salaries, over hiring less experienced managers and spending fewer dollars on salaries. An even greater percentage would rather support an organization that spends more on fundraising and brings in more money to help the cause than would support an organization that spends little on fundraising but raises less money. "Only 28 percent would opt for efficiency over effectiveness," said McIntyre.
"Nonprofits are under relentless scrutiny for their fundraising costs," said McIntyre. "The questions on costs tell us that what donors want more than anything else is value for their money. Spending money on salaries is fine, as long as your leaders are effective. If you spend more on fundraising, it's fine as long as it effectively raises more money for the work."
The report also focused on the impact of the disaster in Haiti on nonprofit fundraising. 38 percent of Americans gave to help Haiti. 52 percent of active donors - those who regularly give to nonprofits - donated. Very surprisingly, nearly 30 percent of Haiti donors say they did not support any nonprofits in the last year, including 16 percent of fairly determined non donors. Most likely to give to Haiti were African Americans (51 percent), Latinos (53 percent), Asians (59 percent) as were people not born in the US (59 percent).
Four out of ten donors said that if they had not given to the Haiti disaster, the money would have gone elsewhere. Still, 58 percent of donors believe that what they gave to Haiti was unique - it was over and above what they normally give. Haiti was a first-time giving impetus for 3 percent of all Americans, 6.7 million people.
Haiti donations saw massive channel donation differences, with text-to-give having a big impact. While 32 percent of donors said they gave to nonprofits working in Haiti through places of worship, another 22 percent gave online, and 19 percent through texting. Questioned if the limits on text donations resulted in lower donations, 90 percent of text donors claim they would have donated through another channel had texting not been provided.
"The Haiti experience reminds us that emergency donors and everyday donors are different," said McIntyre. "And the best donors will give over and above what they normally do, not instead of what they typically give."
DMANF participants were able to review portions of the study at the conference, and more elements of the study will be released in the coming months.
More than two-thousand respondents participated in the study. It was conducted both by phone and through a pre-recruited online research panel. The study was also conducted in English and Spanish.
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The report will be unveiled at the Direct Marketing Association Nonprofit Federation conference at the Sheraton New York City. The research was commissioned and created by Russ Reid and conducted by Grey Matter Research & Consulting. The survey took place in June of this year.
As many would expect, the study finds that today's most valuable donors - boomers and older donors - primarily give through the mail. But those in the 25-54 age range tended to give both online and through the mail. "One thing we find interesting is this nexus in the 25-54 year old group," said Lisa McIntyre, Russ Reid Senior Vice President, Strategy Development. "The donors who will be most important to us in the coming decade seem equally facile with both mail and online."
But according to the study, older donors are more generous.
"The point is this: if the goal of a nonprofit is to effectively target today's best donors, then they should focus significant and smart attention on the donors giving the most money - seniors and boomers," said McIntyre. "For example, the number of donors in the 18-24 group and 70-plus are comparable, but the 70-plus donor gives three times as much."
"Does that mean nonprofits should turn a blind eye to the younger segments?" McIntyre continued. "Of course not. Their value will likely increase as they age. But fundraising expenditures must be weighted according to a strategy that maximizes those who are giving now."
The report suggests that fundraisers should focus their money on the channels that perform the best. While social media is an exciting means of reaching the younger community, the report indicated those who are active there don't use it for donations.
Another striking result of the survey shows that people want to give to charities that spend money on good management. Given a choice, the respondents preferred organizations that hire top-quality managers, even with higher salaries, over hiring less experienced managers and spending fewer dollars on salaries. An even greater percentage would rather support an organization that spends more on fundraising and brings in more money to help the cause than would support an organization that spends little on fundraising but raises less money. "Only 28 percent would opt for efficiency over effectiveness," said McIntyre.
"Nonprofits are under relentless scrutiny for their fundraising costs," said McIntyre. "The questions on costs tell us that what donors want more than anything else is value for their money. Spending money on salaries is fine, as long as your leaders are effective. If you spend more on fundraising, it's fine as long as it effectively raises more money for the work."
The report also focused on the impact of the disaster in Haiti on nonprofit fundraising. 38 percent of Americans gave to help Haiti. 52 percent of active donors - those who regularly give to nonprofits - donated. Very surprisingly, nearly 30 percent of Haiti donors say they did not support any nonprofits in the last year, including 16 percent of fairly determined non donors. Most likely to give to Haiti were African Americans (51 percent), Latinos (53 percent), Asians (59 percent) as were people not born in the US (59 percent).
Four out of ten donors said that if they had not given to the Haiti disaster, the money would have gone elsewhere. Still, 58 percent of donors believe that what they gave to Haiti was unique - it was over and above what they normally give. Haiti was a first-time giving impetus for 3 percent of all Americans, 6.7 million people.
Haiti donations saw massive channel donation differences, with text-to-give having a big impact. While 32 percent of donors said they gave to nonprofits working in Haiti through places of worship, another 22 percent gave online, and 19 percent through texting. Questioned if the limits on text donations resulted in lower donations, 90 percent of text donors claim they would have donated through another channel had texting not been provided.
"The Haiti experience reminds us that emergency donors and everyday donors are different," said McIntyre. "And the best donors will give over and above what they normally do, not instead of what they typically give."
DMANF participants were able to review portions of the study at the conference, and more elements of the study will be released in the coming months.
More than two-thousand respondents participated in the study. It was conducted both by phone and through a pre-recruited online research panel. The study was also conducted in English and Spanish.
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Wednesday, October 21, 2009
Fayette County Student Helps Others Through Fundraising
Pictured (l-r) are JC Booth Middle School Students Ashila Jiwani and Razeena Moosa.Arshila Jiwani, a 13 year-old middle school student, raised over $2,000 to contribute to the funds raised at Atlanta Partnership Run/Walk that will take place on Sunday, October 25, 2009 at Centennial Olympic Park in downtown Atlanta. On top of her extracurricular activities, Arshila developed ideas to raise money for Aga Khan Foundation USA (AKF USA) and reached out to fellow students like Rozina Mossa, Gohar Llalani and Simren Dhani for help with fundraising.
Arshila first began fundraising for the Partnership Run/Walk and reaching out to the community by passing out flyers at school and texting her friends information about the Foundation. With the help of her school principal, Ted Lombard, Arshila expanded her fundraising and outreach activities to organize candy fundraisers, position informational posters around the school, arrange student and teacher fundraising activities and speak on the school’s morning announcements, urging kids to participate in the Partnership Run/Walk and fundraising activities. Recently, Arshila expanded her fundraising efforts to local businesses including the Panda Express in Peachtree City and Bruster’s Ice Cream. At the Panda Express, Arshila was able to raise over $230 by asking the manager to donate 15% of the profits earned in one evening at the eatery to the Foundation.
100% of funds raised at Partnership Run/Walk go directly to the projects supported by the Foundation. The cost of organizing the Run/Walk is completely underwritten by AKF USA and in-kind contributors. No contributions are used for administrative costs. Since 1995, PartnershipsInAction events have attracted over 280,000 participants, raising $32 million.
AKF USA, established in 1981, is a private, non-denominational, non-profit international development organization committed to alleviating poverty, hunger, disease and illiteracy. AKF USA is part of the Aga Khan Development Network (www.akdn.org), a network of private, non-denominational, development agencies around the world, established by His Highness the Aga Khan to empower communities and individuals, often in disadvantaged circumstances, improve living conditions and opportunities.
Last year, over 6,800 youth, families, businesses and community leaders participated in the 2008 Atlanta Partnership Walk, which raised over a million dollars for Aga Khan Foundation U.S.A. projects in the developing world. Encourage your friends, family, co-workers and neighbors to hit the pavement for the 2009 Partnership Run/Walk and show their support for ending global
poverty.
To register for the Partnership Run/Walk please visit http://www.PartnershipsInAction.org/5k
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Friday, September 04, 2009
Belk Fall Charity Sale on November 7 to Benefit Local Charities and Schools
Spring Charity Sale raised more than $5 million for hundreds of nonprofits
Belk’s Fall Charity Sale on November 7 will once again benefit local charities, schools and nonprofit organizations throughout the company’s 16-state market area. Belk’s previous Charity Sale, held May 2, 2009, raised more than $5 million for hundreds of participating nonprofit organizations.
The four-hour, in-store shopping event offers an excellent fundraising opportunity for participating organizations and a chance for customers to support worthwhile charities and take advantage of special discounts on purchases made during the event.
In exchange for a $5 donation, customers will receive a ticket admitting them to the Charity Sale on November 7 from 6 to 10 a.m. and entitling them to merchandise discounts ranging from an extra 15 to 50 percent on purchases throughout the store, including special savings on rarely discounted brands. Customers will also receive $5 off their first purchase of $5 or more at the event, and Belk cardholders will receive double Rewards points for card purchases.
Participating local charities will sell the Charity Sale tickets in advance of the event and all proceeds from each $5 ticket sold will be retained by the charity. Beginning Friday, October 30, tickets may also be purchased at Belk stores with all donations equally divided among the participating charities and schools. There is no limit to the number of tickets charities can sell, and no limit to the amount of money that can be raised. Belk provides tickets and collateral material at no cost to the participating nonprofit organizations.
In addition, participating customers can register to win one of three $1,000 Belk shopping sprees, and all participating charities and schools will automatically be registered to win one of three $1,000 donations from Belk.
The event, held semi-annually since Fall 2007, has raised an excess of $14 million for participating nonprofit organizations throughout the Southeast.
Charity representatives interested in taking part in this one-of-a-kind fundraising event should contact their local Belk store manager for more information.
Contact Information-All Georgia Belks
In order to participate in the Belk Charity Sale, organizations must have an IRS 501(c)(3) designation.
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Belk’s Fall Charity Sale on November 7 will once again benefit local charities, schools and nonprofit organizations throughout the company’s 16-state market area. Belk’s previous Charity Sale, held May 2, 2009, raised more than $5 million for hundreds of participating nonprofit organizations.
The four-hour, in-store shopping event offers an excellent fundraising opportunity for participating organizations and a chance for customers to support worthwhile charities and take advantage of special discounts on purchases made during the event.
In exchange for a $5 donation, customers will receive a ticket admitting them to the Charity Sale on November 7 from 6 to 10 a.m. and entitling them to merchandise discounts ranging from an extra 15 to 50 percent on purchases throughout the store, including special savings on rarely discounted brands. Customers will also receive $5 off their first purchase of $5 or more at the event, and Belk cardholders will receive double Rewards points for card purchases.
Participating local charities will sell the Charity Sale tickets in advance of the event and all proceeds from each $5 ticket sold will be retained by the charity. Beginning Friday, October 30, tickets may also be purchased at Belk stores with all donations equally divided among the participating charities and schools. There is no limit to the number of tickets charities can sell, and no limit to the amount of money that can be raised. Belk provides tickets and collateral material at no cost to the participating nonprofit organizations.
In addition, participating customers can register to win one of three $1,000 Belk shopping sprees, and all participating charities and schools will automatically be registered to win one of three $1,000 donations from Belk.
The event, held semi-annually since Fall 2007, has raised an excess of $14 million for participating nonprofit organizations throughout the Southeast.
Charity representatives interested in taking part in this one-of-a-kind fundraising event should contact their local Belk store manager for more information.
Contact Information-All Georgia Belks
In order to participate in the Belk Charity Sale, organizations must have an IRS 501(c)(3) designation.
---
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Friday, March 27, 2009
Belk Spring Charity Sale on May 2 Benefits Local Charities and Schools
(BUSINESS WIRE)--Belk’s Spring Charity Sale on May 2, 2009, will once again benefit local charities, schools and nonprofit organizations throughout the company’s 16-state market area. Belk’s previous Charity Sale, held November 15, 2008, raised more than $4.5 million for hundreds of participating nonprofit organizations.
The four-hour, in-store shopping event offers an excellent fundraising opportunity for participating organizations and a chance for customers to support worthwhile charities and take advantage of special discounts on purchases made during the event.
In return for a $5 donation, customers receive a ticket admitting them to the Charity Sale on May 2 from 6 to 10 a.m. and entitling them to merchandise discounts ranging from 20 to 50 percent on purchases throughout the store. Customers also receive $5 off their first purchase of $5 or more at the event, and Belk cardholders will receive double points for card purchases.
Participating local charities will sell the Charity Sale tickets in advance of the event and the proceeds from each $5 ticket will be retained by the charity. Beginning Friday, April 24, tickets may also be purchased at the store with all donations divided among the participating charities and schools. There is no limit to the number of tickets charities can sell, and no limit to the amount of money that can be raised. Belk provides tickets and collateral material at no cost to the participating nonprofit organizations.
Charity representatives interested in taking part in this one-of-a-kind fundraising event should contact their local Belk store manager for more information. In order to participate in the Belk Charity Sale, organizations must have an IRS 501(c)(3) designation.
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The four-hour, in-store shopping event offers an excellent fundraising opportunity for participating organizations and a chance for customers to support worthwhile charities and take advantage of special discounts on purchases made during the event.
In return for a $5 donation, customers receive a ticket admitting them to the Charity Sale on May 2 from 6 to 10 a.m. and entitling them to merchandise discounts ranging from 20 to 50 percent on purchases throughout the store. Customers also receive $5 off their first purchase of $5 or more at the event, and Belk cardholders will receive double points for card purchases.
Participating local charities will sell the Charity Sale tickets in advance of the event and the proceeds from each $5 ticket will be retained by the charity. Beginning Friday, April 24, tickets may also be purchased at the store with all donations divided among the participating charities and schools. There is no limit to the number of tickets charities can sell, and no limit to the amount of money that can be raised. Belk provides tickets and collateral material at no cost to the participating nonprofit organizations.
Charity representatives interested in taking part in this one-of-a-kind fundraising event should contact their local Belk store manager for more information. In order to participate in the Belk Charity Sale, organizations must have an IRS 501(c)(3) designation.
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