Saturday, February 23, 2008

Boys & Girls Clubs of America and Kimberly-Clark Corporation Announce Launch of Online Resources to Strengthen American Families

(BUSINESS WIRE)--As part of their ongoing partnership and dedication to serving families in the United States, the Boys & Girls Clubs of America (BGCA) along with the Kimberly-Clark Corporation are launching a new Web site today – The Web site contains helpful activities, advice and resources for families to develop the youth of today into the leaders of tomorrow.

"Few of today's families fit the traditional definition of families. In fact, today's families are much more diverse which presents new and unique challenges to raising children," said Jose Cruz, BGCA’s director of Family PLUS. “Our Web site was designed to help families find strategies for parenting a healthy young person, building strength and togetherness, creating connections with community resources, and finding ways to get involved with their local Boys & Girls Club.”

In 2005, Kimberly-Clark Corporation pledged to support BGCA’s Family PLUS initiative with a 5-year, $7 million grant. This year, in addition to launching the Web site, BGCA and Kimberly-Clark are awarding portions of the grant this year to 20 Boys & Girls Clubs across the country to implement Family PLUS, along with an additional 24 Clubs receiving awards for the outstanding work they did for families in 2007.

"Kimberly-Clark is dedicated to helping strengthen families at the community level," said Carolyn Mentesana, vice president of the Kimberly-Clark Foundation. "With the creation of this Web site and by providing funding for expanded local family programming, Kimberly-Clark and BGCA will be able to increase parents’ and caregivers’ access to meaningful information to help them parent today’s youth in an increasingly complex environment.”

Family PLUS (Parents Leading, Uniting, Serving) is a BGCA initiative sponsored by the Kimberly-Clark Corporation designed to address family needs and provide resources for family support. Family PLUS focuses on five key components affecting families: Kinship Care, Father Involvement, Economic Opportunity, Outreach Strategies and Family Advocacy Network (FAN Club). To learn more about Family PLUS, visit or contact Jose Cruz at (404) 487-5306.
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