/PRNewswire/ -- For the second consecutive year, Libby's Fruits and Vegetables is celebrating Get Back to the Table month by launching its annual Virtual Canned Food Drive in support of Feeding America and the increased demand on its network of food banks. This online food drive encourages families to rally their communities to help those less fortunate enjoy a meal together. Families who raise $1,500 or more for Feeding America will get their pantries stocked with a year's supply of canned vegetables from Libby's (1). In addition, Libby's Fruits and Vegetables will match up to $40,000 of donations raised by Dec. 13, 2010, to help provide more than half a million meals for needy families.
This forms part of Libby's long-term commitment to hunger relief. Earlier this year, the company donated a record five million pounds of canned food to Feeding America food banks across the country.
"Libby's is committed to bringing affordable, simple and delicious meals to the family table. Get Back to the Table month is a celebration of family mealtime and all the benefits dining together brings," commented Bruce Wolcott, vice president of marketing, Seneca Foods Corporation. "Many American families struggle to put food on the table, so we are working with Feeding America to make helping others easier than ever. With just the click of a mouse, anyone can help less fortunate families enjoy a meal together."
Food banks are feeling the pressure of the slow economic recovery. A recent report released by the U.S. Department of Agriculture showed that nearly 17 million children in the U.S. live on the brink of hunger. Overall, more than 16 percent, or 49 million people in the U.S., run short of nutritious food.
"Feeding America is currently providing food to nearly six million Americans each and every week, about 50 percent more than just four years ago," said Vicki Escarra, president and CEO of Feeding America. "We are grateful that Libby's Fruits and Vegetables continues to work with us to find new ways to get more food to more people in need. We could not accomplish the critical work we do without partners like Libby's."
To help Feeding America with this growing problem, families are encouraged to participate in the Virtual Canned Food Drive by visiting GetBacktotheTable.com. There they can create a team profile and engage their communities to help hungry families in their area. For every $5 raised, Feeding America will help provide 35 meals to those in need.
(1)The prize will be awarded by Libby's Vegetables in the form of 200 manufacturers coupons good for any Libby's Vegetables product.
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