Cousins Properties and its five metro Atlanta Avenue® lifestyle centers are collaborating with high school marketing students to bring holiday cheer with WALK OFF for a Cause, a fashion show benefiting United Way. The event, which is invitation only, will be hosted at Terminus in Buckhead on December 9 from 6:30 – 8 p.m.
The fashion show will engage DECA students at one high school in each Avenue community, including Grayson, Kennesaw Mountain, Lassiter, South Forsyth and Whitewater. The students will model holiday trends by Avenue retailers Banana Republic, Jos. A. Bank, Gap, Sage, Talbots and White House | Black Market, that also will be offering special promotions to Avenue shoppers leading up to the event.
Students have been working with The Avenue’s marketing managers to develop a campaign that will promote their particular holiday fashion style within each local community. A scholarship will be awarded to one student from each of the five participating schools. The Favorite Model, the student who receives the most overall votes at www.avenuewalkoff.com between December 1 and December 8, will receive a $1,000 scholarship. The student that receives the top number of votes at each of the remaining four schools will receive a $250 scholarship. Lastly, United Way of Metro Atlanta will be presented with a $2,500 donation from The Avenue and Terminus. All winners will be announced live at WALK OFF for a Cause.
“It's rare that we get to provide students with the opportunity to apply their classroom concepts to the ‘real’ business world,” said Krystin Glover, Georgia DECA Board President and Teacher of the Year recipient at Whitewater High School in Fayetteville, Ga. “Partnerships with The Avenue such as the STYLE upGRADE and the upcoming WALK OFF for a Cause have allowed our students to showcase their marketing and promotional talents.”
WALK OFF for a Cause is a component of Cousins Properties’ ongoing Partners in Education initiative and supports the company’s involvement with United Way since 2006.
“The Avenue is committed to giving back through educational initiatives, and with each year of our K-12 partnership we’re increasingly impressed by the marketing students’ unique ideas,” said Kim Tanalgo-Minshew – marketing manager, The Avenue. “WALK OFF for a Cause will demonstrate the skills and capabilities of our community’s youth while raising money for a nonprofit that in turns helps so many charities.”
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