Thursday, December 09, 2010

Coca-Cola Holiday Caravan Makes Spirits Bright for Metro Atlanta Residents

(BUSINESS WIRE)--Let it glow! Let it glow! Let it glow! The Coca-Cola Holiday Caravan, illuminated by 25,000 red and white sparking lights rolled into Stone Mountain to spread the spirit of the holidays during its 15-day metro Atlanta visit.

The Caravan was in town to help celebrate Coca-Cola’s national partnership with Toys for Tots with a local gift drive. Coca-Cola also donated $20,000 and a PlayStation® 3 and a PlayStation® Move motion controller to the Atlanta Toys for Tots chapter as part of an overall $125,000 national donation to help provide toys to underprivileged kids in eight cities across the country.

People from across metro Atlanta stepped into the festive wonderland, complete with decorated trees and holiday music, to drop off gifts for Toys for Tots and donate My Coke Rewards points to Toys for Tots. Dozens of local residents helped make sure Santa’s sleigh was filled to the brim by donating toys for children in need.

In addition, Coca-Cola will randomly select one individual, who donated My Coke Rewards points or an unwrapped toy at the Stone Mountain Caravan event to receive a PlayStation® 3 and a PlayStation® Move motion controller. A PlayStation® kiosk was enjoyed onsite for demonstrations.

Special guests attending the Dec. 8 Caravan festivities included Georgia, DeKalb County and Stone Mountain public officials and community leaders: DeKalb Chamber of Commerce President Leonardo McClarty, Senator Gloria Butler (D-Stone Mountain), Dr. Pam Speaks of DeKalb County School Board, Stone Mountain Councilmembers Richard Mailman and Cyril Mungal, John Evans, president of the NAACP of DeKalb, Burke Brennan, DeKalb County’s interim chief of communications, District Director Kathy Register from Congressman Hank Johnson’s office, and others.

“The Coca-Cola Holiday Caravan gives community members an opportunity to celebrate the spirit of giving and help brighten the holidays for families in need,” said Karyn Hume, vice president of sales, Coca-Cola Refreshments, who presented the check to Atlanta Toys for Tots’ Master Sergeant Edward Barrett. “It’s a place where families and friends can Open Happiness and enjoy the magic of the holiday season together.”

Caravan visitors had an opportunity to share their holiday wish lists with Santa and snapped photos with the jolly old elf. They also were encouraged to send a greeting to Santa’s workshop by dropping it in the North Pole Outpost located at the Caravan.

For anyone who was unable to visit the Caravan, Coca-Cola is kicking off the fourth year of its partnership with Toys for Tots with an online gift drive on The program promotes the magic of giving by encouraging people to donate their My Coke Rewards points to generate gifts for underprivileged kids.

Participating is easy for anyone, anywhere. From now through the end of the year, My Coke Rewards points found under caps and on packaging of more than 60 Coca-Cola products may be donated to Toys for Tots at As the donations accumulate, Toys for Tots will redeem the points for a variety of gifts. With a goal of raising five million points, the program will enable Toys for Tots to put thousands of gifts into the hands of children and teens in need this year.

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