Saturday, September 12, 2009

Shoe Carnival Announces Humanitarian Effort with Soles4Souls, the Shoe Charity

Popular Footwear Retailer Reaches Out to Communities Across the U.S. to Spread Hope and Engage Customers in Giving Program

For the third time in less than two years, the popular footwear retailer, Shoe Carnival, is partnering with shoe charity Soles4Souls, Inc. to give away shoes to those in need.

Beginning September 2 through September 29, customers of all 314 Shoe Carnival locations will have the opportunity to donate $1 at the register. Shoe Carnival hopes to raise at least $140,000 through the in-store program. All funds will be applied toward sending a new pair of shoes to victims of natural disasters or those living in extreme poverty, both here in the United States and around the world.

Additionally, Shoe Carnival and Soles4Souls will join forces to donate new shoes to local charities in St. Louis, Memphis, Birmingham and Mobile, where thousands of shoes will be given to needy people.

“Shoe Carnival is proud to continue our support of Soles4Souls,” said Todd Beurman, Senior Vice President of Marketing for Shoe Carnival. “The ongoing partnership with Soles4Souls fits the core of what our brand strives to do, and that is to provide shoes for people that need them.”

"Shoe Carnival has taken on our cause as their own, and we are extremely proud to partner with them to reach thousands of people who are suffering," said Wayne Elsey, Founder and CEO of Soles4Souls. "Their generosity directly benefits people who need our assistance, and we invite everyone to stop by a Shoe Carnival location to become personally involved," he said.

For more details on the Shoe Carnival / Soles4Souls partnership, visit

About Shoe Carnival
Shoe Carnival is a chain of 314 footwear stores located in the Midwest, South and Southeast. Combining value pricing with an entertaining store format, Shoe Carnival is a leading retailer of name brand and private label footwear for the entire family. Headquartered in Evansville, Indiana, Shoe Carnival trades on the NASDAQ Stock Market LLC under the symbol SCVL. Visit for more information.

About Soles4Souls
Nashville-based Soles4Souls facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Soles4Souls has distributed more than 5 million pairs (currently donating one pair every 13 seconds) to people in over 125 countries, including Guatemala, Kenya, Nepal, and the United States. The charity has been featured in Runner's World and the Green Guide by National Geographic. It has also appeared on TODAY, CNN, ABC, FOX, CBS, NBC Nightly News and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit for more information.
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