/PRNewswire/ -- Aflac today announced its support for Childhood Cancer Awareness Month by kicking off a new integrated fundraising campaign to benefit the Aflac Cancer Center and Blood Disorders Service of Children's Healthcare of Atlanta. Childhood cancer is the number one cause of death by disease for children under the age of 15. Through improved research and treatments, childhood cancer survival rates have improved from less than 20% in the 1980's to over 80% today. Aflac makes pediatric cancer its primary philanthropic cause.
The campaign includes a new component enabling people to donate to the Aflac Cancer Center (ACC) through the Aflac Cancer Center causes page which can be accessed on Facebook.com or at www.aflac.com/aflaccancercenter. Aflac will contribute one dollar for anyone who joins the ACC causes page and will match donations up to $1 million.
To kick off the campaign Aflac Chairman and CEO Dan Amos today announced that he will make a personal donation of $100,000 and challenged others to contribute to the fight against childhood cancer.
"The heroic doctors and nurses at the Aflac Cancer Center work hard to improve the lives of children while delivering much-needed hope to families," Amos said. "That's why Aflac, our sales agents and our employees continue to embrace this great cause. We are proud to match donations and encourage everyone to show their support for children and families dealing with cancer."
The month-long campaign also includes a text to donate program which opens on September 1, and targets NASCAR fans. It will be highlighted on September 6th as NASCAR star Carl Edwards drives his No. 99 Aflac Ford Fusion at the nationally televised race at the Atlanta Motor Speedway. The car's paint scheme, designed by a 13-year-old patient at the Aflac Cancer Center, signifies a special tribute to the Aflac Cancer Center and all children fighting childhood cancer. The company will sustain the fundraising drive throughout the month of September.
"Cancer is the leading medical cause of death in children, and saving such lives leads to more total years saved than for any adult cancer except breast cancer," Dr. William G. Woods, director of the Aflac Cancer Center said. "We have a unique ability to make an investment in children's lives and longevity and we thank Aflac and Carl Edwards for helping us achieve our goals."
Each year the Aflac Cancer Center treats more than 350 new cancer patients. It also provides the largest sickle cell disease program in America, with 1,635 active cases and has cured more children of sickle cell disease than any treatment center in the nation. In addition to funding research and treatment, Aflac contributions serve other critical needs, including new facilities, a new state-of-the-art pediatric research building, and endowments for the Family Support Team and Fellowship Program. In August, the Aflac Cancer Center announced that Aflac had surpassed $50 million in donations to this cause.
Components of the plan for Childhood Cancer Awareness Month include the following:
-- Causes Page (Facebook)
Aflac will donate $1 for anyone who joins the Aflac Cancer Center causes page, an application on Facebook. The company will also match donations up to $1 million and Aflac CEO Dan Amos will initiate donations with a personal contribution of $100,000.
-- Color Carl's Car Contest
Patients at the Aflac Cancer Center were asked to color Carl Edwards' car for the nationally televised race on September 6, at the Atlanta Motor Speedway. Carl and the car's designer, Jody Lawrence, a 13-year-old cancer patient, will unveil the car on Friday, September 4, at the Aflac Cancer Center.
-- Text to Donate Program
Throughout September, NASCAR fans are encouraged to text the phrase "GOCARL" to 90999 to make a $5 donation to the Aflac Cancer Center of Children's Healthcare of Atlanta. All donations will appear on the contributor's next cellular phone bill.
-- Sale of Die Cast Replica Cars
Motorsports Authentics will donate 5 percent of proceeds from the sale of the No. 99 Aflac Ford Fusion die cast to the Aflac Cancer Center.
Fayette Front Page
Georgia Front Page